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The in-proportion doll is the brainchild of artist Nickolay Lamm and hopes to be the first realistic, real world example on the market
‘Average Barbie’ doll Lammily
The ‘Lammily’ doll is based on the average measurements of a 19-year-old woman and will wear a more casual wardrobe than what fans are usually used to.
Out are the frilly dresses, heels and crop tops and in are denim, trainers and gym gear.
“Most fashion dolls on the market are dressed like princesses or wear funky outfits,” he told the Huffington Post.
“I wanted Lammily to wear clothes that Gap or J. Crew might design. There’s no reason why simple everyday clothes design can’t be transferred to doll clothes.”
Thanks to a successful crowdfunding campaign on CrowdtiltOpen Lamm’s 3D printed prototype could soon be a reality.
Despite being one of the most popular toys in history, Barbie has been criticised by many for promoting an unhealthy body image to young girls.
If scaled up to average height a regular Barbie would have a 20in waist – Lamm hopes to change that.
“She isn’t just a doll with typical body proportions, she’s a fun doll which just happens to have typical body proportions ,” he added.
“And everything from the packaging, to future ad campaigns, to future online interactive worlds, will be designed to appeal to kids.”